Mikalyzed Auto Boutique

The Challenge

Mikalyzed Auto Boutique is a luxury automotive dealership specializing in exotic vehicles. Michael, the owner, had no social media experience and had never been on camera before. He had the cars, but no content strategy and no idea how to translate his passion into something that would resonate online.

In the crowded luxury automotive space, beautiful cars alone aren't enough. Everyone has beautiful cars. The challenge was finding what would make Mikalyzed stand out in a sea of car content.

The Insight

When we met Michael, we saw something others might have missed: a natural character. Eccentric, passionate, and unfiltered. The kind of personality that makes people stop scrolling. Some viewers would love him. Some would be annoyed by him. But nobody would ignore him.

We recognized that the winning formula wasn't just beautiful cars. It was Michael + beautiful cars. His wacky energy paired with exotic vehicles created a contrast that was impossible to scroll past. This was our creative intuition at work: seeing potential where others saw an inexperienced car dealer who'd never been on camera.

Our Approach

We built a content strategy around Michael as a character. Since he had no on-camera experience, we guided him through everything: scripting ideas, coaching delivery, helping him understand how to present for social media. We developed hooks designed to capture attention in the first second and keep viewers watching.

Our process was iterative. We constantly tested new approaches, analyzed what worked, and refined our formula. When something hit, we understood why and built on it. When something didn't, we learned and adjusted.

What we delivered:

Character-driven content strategy built around Michael's personality
On-camera coaching and scripting guidance for someone with zero experience
Hook-focused editing designed to stop the scroll
Cinematic production quality that matched the caliber of the vehicles
Continuous testing and optimization of the content formula
A repeatable framework the brand could build on

Content Performance

Combined Views

Likes

1M+ Videos

Featured Content

2.7M views

1.2M views

1.8M views

The Outcome

The content we created consistently performed at viral levels. Multiple videos exceeded 1 million views, with our top piece reaching 2.7 million. The videos generated hundreds of thousands of likes, shares, and comments, plus polarizing engagement that kept the algorithm pushing the content.

More importantly, the content drove real business results. Vehicles featured in our videos sold, with buyers specifically mentioning they discovered the dealership through the social content we created.

We didn't just create videos. We developed a content framework and trained someone with zero experience to become a recognizable personality in the automotive space. The strategy we built continues to drive results for the brand today.